Sony’s CEO Kazuo Hirai in an interview with reporters, said that the restructuring of the mobile division continues, and if the company before the end of next year will not be able to achieve the break-even point, then Sony will consider “alternative options” and leave the smartphone market.
If in April until the end of 2015, the company projected a loss of $310 million, now the figure has risen to $480 million, part of the problem of the financial difficulties that Sony has not managed to establish themselves in the U.S. market, where its share is only 1%.
In its homeland, in Japan, the share of the mobile market is also small, 17,5%. Difficulties Japanese manufacturer is experiencing and due to Chinese competitors who had filled the mobile market with its cheap smartphones.
Recently in the USA a certain interest was aroused by the latest addition to the company, Sony Xperia Z5 is the first smartphone with 4K display. But without partnerships with the operators it is impossible to succeed in the American market.
However, it’s worth hoping that Sony will improve their financial situation and will be able again to occupy a strong position in the mobile market.